Copywriting puns, literal or visual, became the basis for Prince language, as he developed the rephotograph – a new form of photographic image, redone in order to answer the latest cultural or social context. The majority of his works include scandalous subjects that have provoked controversy around issues of copyright in the art world. Prince's has been the subject of major survey exhibitions, including the Whitney Museum of American Art, New York (1992), San Francisco Museum of Modern Art (1993), Museum für Gegenwartskunst, Basel (2001), Solomon R. Guggenheim Museum (2007), and Serpentine Gallery, London (2008). His artworks are in major international museums, such as the Metropolitan Museum, New York; Tate Britain, London; Solomon R. Guggenheim Museum, New York; and Museum of Contemporary Art Chicago, Chicago among others.
“ Re-photography is a technique for stealing (pirating) already existing images, simulating rather than copying them, managing rather than quoting them, re-producing their effect and look as naturally as they had been produced when they first appeared. „