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More Trouble Than Thought-Jenny Holzer-1

Jenny Holzer, along with seven other leading international artists, were asked to create a print to celebrate Tate Modern’s 21st anniversary. Two-thirds of the profits from the sale of each 'MORE TROUBLE THAN THOUGHT' print will benefit Tate. Jenny Holzer’s TATE 21 limited edition print features one of her iconic Truisms – “ACTION CAUSES MORE TROUBLE THAN THOUGHT”. The print employs a highly decorative, cursive font which has been rendered in hand-applied palladium leaf onto a screen printed silver-grey background. At first, the words remain somewhat elusive, merging into an overall elaborate pattern of flowing curls, but once discerned their meaning becomes clear and the simple message richly communicated. Jenny Holzer has presented her astringent ideas, arguments, and sorrows in public places and international exhibitions, including the Venice Biennale, the Guggenheim Museums in New York and Bilbao, the Whitney Museum of American Art, and the Louvre Abu Dhabi. Her medium, whether a T-shirt, plaque, or LED sign, is writing, and the public dimension is integral to her work. Starting in the 1970s with her New York City street posters and continuing through her light projections on landscape and architecture, her practice has rivaled ignorance and violence with humour and kindness. The Truisms, originally devised in the late 1970s, consists of nearly 300 aphorisms or slogans that play on commonly held truths and clichés. Initially, the Truisms were infiltrated into the public arena via stickers, T-shirts, and posters. Later, Holzer started using electronic displays. In 1982 she blazed these messages across a giant advertising hoarding in Times Square, New York. The Truisms are deliberately challenging, presenting a spectrum of often-contradictory opinions. Holzer hoped they would sharpen people's awareness of the 'usual baloney they are fed' in daily life.